Public Relations

• PR  / Marketing Communications Strategy
• Create an integrated PR / MarComm strategy
• Develop messaging / company positioning                           
• Ongoing PR / Media Relations
• Write, edit and distribute press releases
• Track editorial opportunities / Conduct proactive outreach
• Monitor editorial coverage                                      
• Byline Article / White Paper Development & Placement
• Write and edit byline articles / white papers
• Secure media placement
• Media Training

Advertising

• Conduct ad brainstorming sessions
• Concept development and ad copy development / Coordinate with graphic designer to produce ad
• Conduct ad testing
• Media buying and placement

Online Marketing

• Website
• Content development
• Site testing / focus groups
• Coordination with web developer to create landing pages / microsites and link building
• Conduct customer feedback / customer surveys of site
• Ongoing management and content updates
• Analysis of website visitor statistics
• Search Engine Marketing
• Create search engine marketing (SEM) strategy and implement campaigns on Google and Yahoo!. Includes analysis, revising and resting of keywords, developing ad copy. Coordination with web developer to create landing pages / microsites and link building.                                                      
• Other Online Advertising
• Develop online advertising campaign. Create copy, coordinate with graphic designer for ad production and secure media placement. Includes banner ads, e-newsletter sponsorships
• E-mail Marketing
• Establish and execute strategic e-mail communications. Includes e-newsletters, e-mail blasts. 
• Blog Writing & Development                                              

Viral Marketing

• Develop viral marketing strategies / execution plan. Includes e-mail referrals, blogger relations, coordinated search marketing campaigns + PR, etc.                                                                             

Partner Marketing

• Create partner marketing strategy / Coordinate news announcements / Work with partners to maximize PR opportunities

Direct Mail

• Develop mailing list / Coordinate with outside vendors to purchase lists
• Create and execute direct mail campaigns

Collateral Development

• Write and edit marketing collateral
• Create press kit / virtual press kit for web

Lead Qualification

• Follow up with leads via e-mail and/or phone to qualify
• Lead management in sales database

Event Management

• Establish event strategy
• Create tradeshow & conference calendar
• Write, edit and submit oral and poster abstracts
• Presentation creation
• Coordinate tradeshow participation / event logistics
• Event promotion
• Conduct booth staff training
• Participate in tradeshow booth
• Follow up on tradeshow leads
• Webinar creation, execution and promotion

Sales Training

• Conduct sales training
• Sales presentation creation

Market Research

• Conduct general sales, marketing and industry research
• Competitive monitoring and analysis
• Opportunity assessment / Develop business case for new opportunities
  
  

“Liz is one of the most talented marketing professionals that I've had the pleasure to work with -- Liz has greatly added to the value of our company. As a consultant, she offers high-quality work, out-of-the-box thinking, and extrordinary reliability. She's a great person to know from both a technical and a networking standpoint, and her committment and intergrity lift her well above the rest of the pack. I highly recommend Liz Rietz.”

-Jonas Ekblom, Chief Operating Officer, Nanostream